Paid waitlists are a great way to build excitement for a new offer — and validate your audience’s willingness to pay before launch.   

While we don’t support free waitlists yet, we do offer paid waitlists that let you:

• Build hype ahead of launch

• Collect early signups and payment

• Gather signals on pricing and offer-market fit

🛠 Step-by-Step: How to Build a Paid Waitlist

1. Connect Stripe

Before creating a paid waitlist, make sure you’ve connected Stripe.

• Go to Settings → Configure Payments

• Follow the Stripe setup (takes 2 minutes)

2. Create Your Waitlist

• Go to Settings → Offers

• Click “Create Waitlist”

• Give your waitlist a name (e.g. Cool New Membership)

• Set your pre-launch price (e.g. $25/month or a one-time fee)

• Set a launch date (when you want to go live)

• Choose your pre-launch charge settings:

  • 💰 Collect full payment now

  • 💸 Partial payment now, rest at launch

  • 🆓 Collect payment later (not recommended for testing demand)

3. Customize the Signup Page

• Add a title + subtitle

• Include a welcome video or teaser

• Write a short description or sales letter

• Customize your call-to-action button

• Add social proof (testimonials, member counts, etc.)

4. Review & Edit the Waitlist Email Sequence

Heartbeat includes pre-built emails:

• 📩 Confirmation email when someone joins

• 🔁 Referral success email if they refer someone

• ⏰ Reminder email 24 hours before launch

• 🚀 Launch day email when it’s time to join

You can edit the copy, add your own links, and toggle them on/off.

5. Enable Abandoned Cart Emails (Optional, but Powerful)

If someone starts signing up but doesn’t complete payment, Heartbeat can send them automatic abandoned cart emails to nudge them back.

This alone can increase conversion by 10–20%.

6. Launch When You’re Ready

Once your waitlist is live, you can:

• Monitor how many people signed up

• Track payment and referral progress

• Click “Launch Now” when you’re ready

Launching will:

• Convert the waitlist into a live paid offer

• Unlock access for all paid members

• Let you continue using the same signup page — but with the new post-launch pricing (e.g. $50 vs. early $25)

💡 Why Paid Waitlists Work

• Real money > hypotheticals. You’re not just asking “Would you pay?” — you’re watching who actually does.

• You build a stronger foundation for your business by validating price point + offer positioning up front.

• You reward early adopters with preferred pricing before launch.

❌ What About Free Waitlists?

We don’t support free waitlists just yet — but it’s on our roadmap.
For now, you can create:

• A free access group with a signup page

• Or collect emails externally and import members later

Need Help?

Questions about your waitlist setup?
We’ve got your back → support@heartbeat.chat or click Help in the lower-right of your community.