Once your paid waitlist is live and you're ready to open the doors, Heartbeat makes it easy to convert it into a full-blown offer and onboard your paying members.
Here’s exactly what to expect when you click Launch Now on your waitlist 👇
✅ Step 1: You Must Manually Launch
Even if you’ve set a launch date and time during setup, Heartbeat does not auto-launch your waitlist.
Why?
Because launch days are busy. Most creators need time for final touches — tweaking onboarding, updating links, or just prepping mentally.
So we leave control in your hands:
Go to Settings → Offers -> Waitlists
Click into your waitlist
Hit the Launch Now button when you're ready
✉️ Step 2: Members Get a Launch Email Automatically
As soon as you hit Launch Now, Heartbeat will:
Send an email to everyone on your waitlist
Include login instructions + community access
Use your existing onboarding flow
You can customize this email in advance to match your voice, brand tone, or launch messaging.
🔁 Step 3: We Convert Your Waitlist into an Evergreen Paid Offer
The second you launch:
Your waitlist becomes a standard paid offer
Countdown timers and waitlist labels are removed
The signup page link stays the same, so your email campaigns, website CTAs, and shared links continue working
For example:
If your waitlist was for $25/month, we’ll automatically convert it to an offer at $25/month
Your signup page updates visually and functionally to reflect a standard purchase page (no more “waitlist” language)
🧠 Summary: What You Control vs What Heartbeat Automates
Action | Who Controls It |
|---|---|
Set waitlist price, offer, and launch date | You |
Manually launch waitlist | You (via “Launch Now”) |
Send launch email to members | Heartbeat (customizable by you) |
Convert waitlist to paid offer | Heartbeat (automatically) |
Keep links live & working post-launch | Heartbeat |
💬 Questions?
Reach out to us anytime at support@heartbeat.chat — we're here to help make your launch as smooth as possible.