Once your paid waitlist is live and you're ready to open the doors, Heartbeat makes it easy to convert it into a full-blown offer and onboard your paying members.
Here’s exactly what to expect when you click Launch Waitlist on your waitlist 👇
✅ Step 1: You Must Manually Launch
Even if you’ve set a launch date and time during setup, Heartbeat does not auto-launch your waitlist. Most creators need time for final touches: tweaking onboarding, updating links, or just prepping mentally.
This, we leave control in your hands:
Click into your Waitlist
Hit the Launch Waitlist button when you're ready
✉️ Step 2: Members Get a Launch Email Automatically
As soon as you hit Launch Waitlist, Heartbeat will:
Send an email to everyone on your waitlist
Include login instructions + community access
Use your existing onboarding flow
You can customize this email in advance to match your voice, brand tone, or launch messaging.
🔁 Step 3: We Convert Your Waitlist into an Evergreen Paid Offer
The second you launch:
Your waitlist becomes a standard paid offer
Countdown timers and waitlist labels are removed
The Sign Up Link stays the same, so your email campaigns, website CTAs, and shared links continue working
For example:
If your waitlist was for $25/month, we’ll automatically convert it to an offer at $25/month
Your Sign Up Link updates visually and functionally to reflect a standard purchase page (no more “waitlist” language)
🧠 Summary: What You Control vs What Heartbeat Automates
Action |
Who Controls It |
|---|---|
Set waitlist price, offer, and launch date |
You |
Manually launch waitlist |
You (via “Launch Waitlist”) |
Send launch email to members |
Heartbeat (customizable by you) |
Convert waitlist to paid offer |
Heartbeat (automatically) |
Keep links live & working post-launch |
Heartbeat |
Frequently Asked Questions
How does a sign up limit work on a waitlist?
Before launch, the limit counts people on the waitlist. Once it's reached, anyone new who opens the sign up page sees that the waitlist is at capacity. After launch, it counts purchases of the Offer, including waitlist members who convert at launch, and checkout closes once it's reached.
Setting a limit doesn't remove anyone already on the list, and everyone on it still gets your launch email. To keep the waitlist open until launch, set the limit just before you launch, in the same edit as any launch price change.
Does the "Email waitlist 1 day before launch" email send if I haven't launched?
Yes. It's scheduled from the launch date you set, so it goes out the day before that date even if you haven't clicked Launch Waitlist. It's skipped if you've already launched, changed the launch date, or turned the email off. On the launch date, you get an email reminding you to launch.