Access Groups are one of the most powerful features in Heartbeat — and they're built to help you segment your community, personalize content delivery, and scale your member experience. Whether you're running a 50-person cohort or managing 10,000 members, Access Groups make it feel like every member is getting exactly what they need.
🎉 What Are Access Groups?
Access Groups are simple: they’re buckets of people.
Once you've built a group, you can connect it to:
-
Discussion channels
-
Courses
-
Documents
-
Events
-
Matchups
-
And much more!
This means anyone who joins the group automatically gets access to all content linked to that group.
✅ A Quick Example
Let’s say you’re running a marketing community and want to build a space for people focused on SEO and Content Creation.
-
You create:
-
Channels:
#content-prompts
,#content-feedback
-
Course: SEO Essentials
-
Documents: SEO Guides
-
Event: SEO Content Planning Workshop
-
-
You then create a new Access Group called
SEO & Content
and link all this content to it. -
Add members to the group manually, with a signup page, or via automation.
-
Boom — members get access to all that content instantly.
You can also make this group:
-
Admin Controlled: you decide who joins.
-
Joinable: members opt in via buttons or onboarding.
-
Automated: members are added when they meet specific criteria.
⚙️ Advanced Use Cases
Access Groups get even more powerful when combined with automation:
-
Automated Access Groups: auto-assign members based on activity (posts, logins, event attendance, etc.)
-
Joinable Groups: let members self-select into segments, like interest groups or experience levels
-
Gamification via Groups: reward members who complete actions (e.g. 5 comments + 2 events = course unlock)
🔍 Available Filters for Automation
When building automated groups, here are some filters you can use:
-
Location-based: radius around cities, zip codes, or countries
-
Joined on: absolute or relative dates (e.g. "joined in the last 14 days")
-
Last login: same as above
-
Posts or Comments made: with optional time spans (last month, last year, etc.)
-
Reactions received: can be filtered by who reacted (e.g. only admins) or by emoji (e.g. 🧠 only)
-
Events attended: e.g. more than 5 events
-
Group membership: match existing group combinations
-
Email conditions: e.g. emails containing
@mycompany.com
Combine multiple filters with AND/OR logic to create complex, high-quality segments.
🚀 Making It All Work Together
Once you’ve created an access group, you can:
-
Link content to it during group creation
-
Use Workflows to send automated DMs or emails when someone joins a group
-
Create Signup Pages to invite people into the group (new or existing members)
⬆️ Start Simple
Access Groups are powerful, but you don’t have to go complex right away.
Start with 1 group tied to a few pieces of content. Then expand from there.
And if you’re not sure which path to take:
-
Use admin-controlled for manual assignments
-
Use joinable for opt-in journeys
-
Use automated to scale segments with logic
📢 Need Help?
Still unsure how to set this up? Check out our additional guides:
Or, reach out to our team anytime: support@heartbeat.chat