The fastest path to your first $100K in revenue is a single, well-crafted Offer. We recommend using multiple tiers as a scaling strategy, not a launch strategy, in order to capture new audiences.
Requirements
- Heartbeat Payments
- Multiple content pieces and community discussion areas (Courses, Docs, Channels)
Steps
Start Building Your Tiers
Below is an example of how a community could set up a Freemium Offer with 3 tiers: Basic (free), Plus and VIP Plus.
Tier 1: Free/Starter
The goal here is to offer "just enough." You want to provide real value that builds trust and demonstrates your expertise, while leaving members wanting more: depth, connection, and advanced content.
- 1-2 discussion channels focused on introductory topics
- Access to a few pieces of content: documents and/or courses
- Ability to attend select community events (with paid premium event options)
Tier 2: Core Membership
This tier serves the bulk of your engaged community—members who are committed to the journey but not yet ready for the full investment.
- 50-80% of everything available in your community
- Access to most channels (with a couple reserved for the higher tier)
- Majority of courses and training content (premium courses remain exclusive)
- All standard community events included, with some premium events at an additional fee
Tier 3: VIP/Premium
This is your top tier. Reserve special access and bonus options for this level.
- Complete access to everything in your community
- Exclusive VIP-only discussion spaces for deeper connections
- Premium events included at no additional cost
- Early access to new content and features
- Direct access to community leaders or founders
- Additional perks like 1-on-1 office hours, reviews, or personalized feedback
Create Upsells
A crucial part of promoting your tiers is creating effective upsells. These showcase the value of each tier to your customers so you can continue scaling your community.
Key Principles for Upsells That Convert
- Show, Don't Just Tell: Use specific benefits, not vague promises. "Face time with the founder to explore your business ideas" beats "1-on-1 chats."
- Create FOMO Without Being Pushy: Let them discover premium content naturally, then explain what they're seeing.
- Social Proof Is Everything: Real testimonials from real members who've upgraded are a strong sales nudge.
- Make It About Them: Focus on outcomes and transformation, not just features.
- Keep It Conversational: Position yourself as a helpful friend showing them something cool, not a car salesperson.
The goal is to make members feel like they're discovering opportunities, not hitting paywalls. When done right, they'll thank you for showing them what's possible.